Middle-aged : demographic, situation or state of mind? Who or what is middle-aged in your country?

By 20th February 2014 Questions we asked 2 Comments

Views from Australia, France, Greece, India, Poland, Singapore, Spain and the USA within full presentation:

“Middle-aged = Middle Power”

Please send us thoughts and views from where you are, by posting a comment below, by email to hello@fioriresearch.com or via Twitter @FioriResearch hashtag #middlepower

Our big thanks to Jamila, Marianne, Piotr, Ranjan and Wendy, amongst others, for their time and contributions to this post.


  • hello says:

    Eating right in midlife may prevent dementia later on, according to a new doctoral thesis published by the University of Eastern Finland.


    NPD opportunities galore in the food sector for people of that middle age?

  • Heather says:

    I could not agree more that brands (except the high fiber ones!!) are ignoring the 50+ crowd. In the USA nearly all TV shows are judged on the shows ability to attract the 18-35 year old target. Why? Advertising dollars of course. The recent “firing” of Jay Leno, the host of the #1 late night show, who has been replaced by Jimmy Fallon, who pulls the younger set as evidenced by ratings for the late night show he previously hosted after Jay Leno, is proof that that middle agers don’t matter. Its early yet, but it will be interesting to see what happens to NBC’s (the home to this particular show) #1 ranking. Will the oldies stay with Fallon or go to one of the two late night alternatives. I was loyal to Jay, now I channel surf…but at 54, they don’t care about me….

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