It is hard to switch off from being a researcher. It’s virtually impossible to switch off from watching what people are doing, how they’re behaving, and speculating about why they’re making the decisions they’re making. It’s also just second nature to draw parallels between research processes and other things we see in the bigger world. And this will be why some of the work we saw recently in the MA Narrative Environments 2013-2015 Year End show at Central Saint Martins resonated with us, particularly this sequence of processes used for exploring customer experiences :
COLLISION > CURIOSITY > CONNECTION > COLLABORATION > CHAMPION
There was also a clever exhibit called “Finger Prints” in which visitors could have their fingerprints interpreted to determine personality traits, which in turn could offer the person attached to the fingers some insight into best-suited lifestyle choices etc.
Again that could be useful in research, although it’s probably still a little futuristic to expect us to be fingerprinting respondents any time soon to gain a new perspective on typologies, but, we do like to stay open to new possibilities!